A unique limited edition of Sex Pistols photos taken by photographer Ulla Lemberg in April 1977. She meet the group at an underground concert in the middle of the night, next day she was exclusively invited to Jonny Rottens and Sid Vicious house at Denmark Street, London.

One of the photographs in the collection, was recently sold by Bukowski at their Contemporary Art & Design auction in Stockholm. The sale Proceed was donated to the global cultural foundation Change Attitude.

Sex Pistols Johnny Rotten & Sid Vicious,Denmark Street London 1977

It was in London in April 1977 that photographer Ulla Lemberg was exclusively invited to photograph the punk band Sex Pistols’ two front figures Sid Vicious and Johnny Rotten. Their small, dilapidated house on Denmark Street had two floors. Upstairs a small room with two beds, mattresses thrown on the floor. The downstairs was filled with instruments and amplifiers. Six Pistols had been boycotted by all record companies in England for months, and only appeared in secret at banned concerts. Lemberg describes the picture “Visiting shy Sid practicing on his bass. A tired, brooding Johnny makes an effort to listen”.

Sex Pistols Johnny Rotten & Sid Vicious outside The Screen on the Green, Islington, London 1977 

Sid Vicious rehearsing at home, Denmark Street London 1977

Sex Pistols whole group outside The Screen on the Green, Islington, London 1977

Sex Pistols on stage at The Screen on the Green, Islington, London 1977

Sex Pistols concert audience at The Screen on the Green, Islington, London 1977

About Ulla Lemberg

In 2011, she founded the global cultural foundation Change Attitude.

Ulla Lemberg Swedish photographer, filmmaker, and founder of the global cultural foundation Change Attitude.

Change Attitude must work with the unbeatable power of culture to create a world where all violence against the children of the world has ceased to exist forever!

Ulla Lembergs background:

In the mid-60s, she studied photography for a couple of years at Christer Stromholm’s fantastic photography school in Stockholm.

In 1970, she was hired as the first female photographer at Aftonbladet (major Swedish newspaper) and the whole world became her field of work.

In 1984 she switched to freelance activities and produced the exhibitions:

  • CHILE AND YOU
  • WOMEN OF THE WORLD
  • SEE THE WOMAN
  • I WANT YOU TO KNOW
  • DEAR CHILD
  • FACES OF THE WORLD
  • SALT OF THE EARTH
  • WE AND THEY
  • WOMEN OF EVERYDAY LIFE
  • Movies:
  • WITNESS
  • WHEN NO ONE SEES
  • WHERE ARE MY MOTHER AND FATHER?
  • CAMBODIA’S CHILD DREAM
  • DIALOGES IN THE DARK in collaboration with the film company AJANS in ISTANBUL

Ulla Lembergs exhibitions and films are often shown in collaboration with the Swedish Institute in about forty places around the world. She has publish both her own and in collaboration with other writers about twenty books on human rights.

Since 2021 her photographs are included in a permanent exhibition at

Gallery TRES HOMBRES ART

Change Attitude produced film projects:

  • BREAK THE SILENCE
  • DEAR KID by FRIDA KEMPFF, SWEDEN
  • MADRE by SIMÒN MESA SOTO, COLOMBIA
  • MILES OF SAND, by SINEJUHI SINHA, INDIA
  • WHAT REMAINS by ANAHITA GHAZVINIZADEH, USA
  • MADRE and DEAR KID are both award-winning movies.
  • The film project BREAK THE SILENCE is at present part of the Swedish Institute project  www.sharingsweden.se

Change Attitude’s idea prio 1 – in the footsteps of the perpetrators.

Are seven episodes that was broadcasted in the autumn of 2020.

In 2013 – 2018, Change Attitude was working to complete the world-unique learning game Parkgommet together with researchers at Skovde University, Sweden.

Parkgommet is a classic board game with mobile games and AR-technology which, together with a method material, aims for children aged 8-10 to learn increased risk awareness online with a focus on grooming.

In 2019-2020, Change Attitude distributes Parkgommet and the method material to four thousand primary schools in Sweden. This was done with the support of World Childhood Foundation and Postkodlotteriet in Sweden.